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This site lifeway-insurance.com states the following, "Business Owners Package BOP Insurance." Our analyzers noticed that the website said " Our brokers at Lifeway Insurance are in the business of helping people." The Website also stated " We help our clients save money, we help businesses understand and reduce their risk, and we help families protect and preserve their financial futures. How can we help you today? Get a quick personalized insurance quote today and find out how much money you could save! Get a Quote Right Now." The website's header had insurance as the most important keyword. It was followed by insurance agency, insurance agent, and insurance quotes which isn't as ranked as highly as insurance. The next words the site used was .